Gaze into the Google Crystal Ball and See Your Future

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Presented by Lisa Kolb Co-Founder, Acorn Internet Services, Inc. Do you know how many bookings you are receiving from Google? Are they FREE, coming from your Organic Website Listings? Or your GMB Listing in the Knowledge Panel, Google Travel, or 4-Pack? Or maybe they are PAID bookings coming from Google Hotel Ads or Google Ads? -- And NO! they are not the same thing! -- Or possibly even from TripAdvisor as a Google referral. Come gaze into your Inn's Crystal Ball and see how Google changes have affected your bottom line and what you can do about it into the future.
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