Association of Lodging ProfessionalsQuestion: How Can You Connect With and Sell to the Innkeeping Community? Answer: Join ALP as a Allied Partner Affiliate Member Today Your business has the products and services innkeepers need to operate, manage, and market their inn successfully. ALP is the association for innkeepers who view innkeeping as a profession. Bed & Breakfasts and Inns are an established segment of the lodging industry, and continually evolving to exceed guest expectations. In the search for the best in products and services for managing the inn and hosting guests, innkeepers rely, in part, on ALP to provide them with information and access to resources. ALP's Aspiring (future) Innkeeper members are diligently researching the businesses they'll soon rely on for their own B&B/Inn. From the direct one-to-one in person opportunities at the Innkeeping Conference & Trade Show, to news and information in our newsletters, magazines and on our website, there are multiple venues for you to to connect with the innkeeping community. WEBSITE: The Vendor Directory pages are among the most visited pages on the website and these pages are public, that is, viewable by everyone. Using the Industry Resources tab, viewers will find your descriptive listing which includes links to your website and social media, contact information, and logo. Your future customers – innkeepers, aspiring innkeepers, associations – are not always going to search by business name, or scroll through every description. So, in addition to the alphabetical listing, your business is listed on the Vendor Member Directory by Category. Send your listing information to: marketing@alplodging.org Bi-WEEKLY NEWSLETTER News You Can Use - ALP's bi-weekly email newsletter keeps members and non-member contacts updated on news, announcements, industry trends, and special offers. It's a must-read for all innkeepers, interim innkeepers, aspiring innkeepers, association leaders, and vendors. (note: Members receive 'full access' to content by active links while non-member readers receive a limited number of active links to content). Your company is featured in our "Vendor Spotlight/About Us". Bi-MONTHLY MAGAZINE InnOvations, the bi-monthly e-magazine, goes to all ALP members and contains industry news and research, current topics and trends, member news, association news, and the 'world of innkeeping'. Readers will get to know you and your business via an expanded "Vendor Spotlight / About Us" article. And, you have the opportunity to submit educational articles with a byline and credit to be published in the magazine anytime. We welcome your expertise - that's why we offer the opportunity to further connect with and educate innkeepers. If you choose, reasonably priced ads will remind innkeepers of your products and services. WEBINARS ALP broadcasts several webinars every month: 'Webinar Wednesdays'. As a member, we invite you to present educational webinars to members. In addition to the live broadcast, these webinars are recorded and have very high view rates. The webinar schedule is posted prominently on the members section of the website and in every bi-weekly edition of News You Can Use. If you’ve never done a webinar—let us provide test runs and walk-throughs for you DIRECT PROMOTION: OPT-IN LIST MEMBER TO MEMBER DISCOUNTS / SPECIALS MEMBER TO MEMBER PROMOTIONS (DISCOUNTS/ SPECIALS) , is located in the section of the ALP website reserved for members. This is another venue to introduce your business to ALP members, and build loyalty. We - and innkeepers - recognize that you are very knowledgeable in your niche of the innkeeping business. ALP's Member-to-Member Facebook closed group is a forum for asking questions, providing answers, sharing experiences ... and Allied Partners/Vendor Members are welcome to participate. SHOW YOUR AFFILIATION We'll provide a ALP Vendor Affiliate Member Logo for you to use on marketing materials and on your website.You'll be identified as a supporter of the professional association representing the bed and breakfast industry...innkeepers appreciate that! ANNUAL INNKEEPING CONFERENCE & TRADE SHOW Because of COVID-19, we've taken our 2021 conference VIRTUAL! Scheduled for February 2021, the Conference begins with a 2-day Aspiring Hospitality Professional seminar, and 2 days of Educational Conference Sessions + MarketPlace follow. Exhibit your products and services at the largest gathering of innkeepers, educators and sponsors - ALP's Annual Innkeeping Conference. You will be notified well in advance of our trade show and will be offered the opportunity to reserve priority space. Best of all, you can SELL your product/services to the hundreds of innkeepers in attendance: your 'regular' customers, your 'new' customers and the prospects as you follow up after the show. The Allied Partner/Vendor Affiliate Membership is $429 per year (or paid at $37 / month) The Allied Partner/Vendor Small Business Membership is $199 annually (Sole Proprietor Businesses only) Join online or email us at membership@alplodging.org for more information and conference@alplodging.org for Trade Show details.
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