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2021 ALP Aspiring Conference : Goal Setting - Taking Your Business Plan Into the Future

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Presented by Carol Edmondson Principle Consultant, Inn Advisors www.ccvre.com/innadvisors/index.htm Carol@InnAdvisors.com You have identified your property and are on your way.  The business plan that got you here is on a shelf and easily pales in comparison to the task at hand.  You are renovating, fine tuning your marketing message, working on the elements of your guest experience.  Your first guests are a reality or soon to be.  You are considering all the options for staffing, check in and guest amenities.  In your spare time you are meeting your local partners especially those who also serve your guests.  How do you keep your business plan a relevant tool for keeping your business on track?  Using this invaluable tool is often the difference between bottom line success and failure, and a rational approach to keeping your plan alive and making it work for you.
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