The Art of the Upsell : Part 2 - How to Develop Profitable Packages

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Presented by Terry Hammer Innkeeper/Owner, Hermann Hill Packages have never been more popular as guests look to make reservations where there is clearly promised added value to their reservation beyond the basics.  The key is to provide packages that enhance your brand with a value story and not just menu pricing.  This session will explain why not everything can be al a carte if innkeepers are going to be successful in exceeding guest demands and how packages can be win/win for the Innkeeper and guest.
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